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Allison, Anne. "Sailor Moon: Japanese superheroes for global girls." Japan Pop! Inside the World of Japanese Popular Culture. Ed. Timothy J. Craig. Armonk: M. E. Sharpe, 2000. 259–78. 
Added by: joachim (9/19/09, 2:21 PM)   Last edited by: joachim (9/19/09, 3:47 PM)
Resource type: Book Chapter
Language: en: English
BibTeX citation key: Allison2000a
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Categories: General
Keywords: "Sailor Moon", Gender, Interculturalism, Japan, Manga, Superhero, Takeuchi. Naoko
Creators: Allison, Craig
Publisher: M. E. Sharpe (Armonk)
Collection: Japan Pop! Inside the World of Japanese Popular Culture
Views: 52/1513
This chapter looks at the “transplantability” of Japanese superhero television series to overseas markets, analyzing the appeal and success of two popular programs, The Mighty Morphin Power Rangers and Sailor Moon, in the US market. Allison highlights differences between these Japanese superheroes and typical Western ones and describes the changes that are made to the Japanese originals to make them less foreign and more “culturally appropriate” for American kids (and parents). For American viewers, Sailor Moon offers a new kind of role model for girls, one that combines fashion and human foibles with strength and self-reliance.
Added by: joachim  
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