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Haskins, Jack B. and Robert L. Jones. "Trends in Newspaper Reading: Comic strips, 1949–54." Journalism & Mass Communication Quarterly 32. (1955): 422–33. 
Added by: joachim (7/23/14, 2:03 PM)   
Resource type: Journal Article
Language: en: English
DOI: 10.1177/107769905503200403
BibTeX citation key: Haskins1955
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Categories: General
Keywords: Comic strip, Empirical research, Reception, Statistics, USA
Creators: Haskins, Jones
Collection: Journalism & Mass Communication Quarterly
Views: 62/763
Six years of readership research in Minneapolis since the advent of TV reveal that reading of comics in the morning paper has remained relatively stable, while in the afternoon it has declined slightly and has moved toward greater selectivity. The possible effects of smaller-sized strips also are examined.
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