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Cohn, Neil. "Extra! Extra! Semantics in comics! The conceptual structure of Chicago Tribune advertisements." Journal of Pragmatics 42. (2010): 3138–46. Added by: joachim (10/27/13, 11:24 PM) Last edited by: joachim (10/27/13, 11:33 PM) |
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| Resource type: Journal Article Language: en: English Peer reviewed DOI: 10.1016/j.pragma.2010.04.016 BibTeX citation key: Cohn2010 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Advertisement, Comic strip, Metaphor, USA Creators: Cohn Collection: Journal of Pragmatics |
Views: 28/1050
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| Attachments | URLs http://www.visuall ... /NC_TribuneAds.pdf |
| Abstract |
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Recently, increasing attention is turning to comics as a graphic domain using similar cognitive processes to linguistic forms. As in the verbal and manual modalities of expression, various semantic structures arise across sequences of images in interesting and effective ways. This piece examines metonymy, conceptual metaphors, and blending across a three-panel pattern used in strips from an advertising campaign by the Chicago Tribune newspaper.
Added by: joachim |