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Cohn, Neil: "Extra! Extra! Semantics in comics! The conceptual structure of Chicago Tribune advertisements." In: Journal of Pragmatics 42.11 (2010), S. 3138–3146. 
Added by: joachim (10/27/2013 11:24:11 PM)   Last edited by: joachim (10/27/2013 11:33:39 PM)
Resource type: Journal Article
Languages: English
Peer reviewed
DOI: 10.1016/j.pragma.2010.04.016
BibTeX citation key: Cohn2010
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Categories: General
Keywords: Advertisement, Comic strip, Metaphor, USA
Creators: Cohn
Collection: Journal of Pragmatics
Views: 12/274
Attachments   URLs   http://www.visuall ... /NC_TribuneAds.pdf
Recently, increasing attention is turning to comics as a graphic domain using similar cognitive processes to linguistic forms. As in the verbal and manual modalities of expression, various semantic structures arise across sequences of images in interesting and effective ways. This piece examines metonymy, conceptual metaphors, and blending across a three-panel pattern used in strips from an advertising campaign by the Chicago Tribune newspaper.
Added by: joachim  
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