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Potkay, Catherine E., et al. "Perceptions of Male and Female Comic Strip Characters Using the Adjective Generation Technique (AGT)." Sex Roles 8. (1982): 185–200. 
Added by: joachim (10/18/12, 11:22 PM)   Last edited by: joachim (10/19/12, 12:33 AM)
Resource type: Journal Article
Language: en: English
Peer reviewed
DOI: 10.1007/BF00287922
BibTeX citation key: Potkay1982a
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Categories: General
Keywords: Comic strip, Gender, Psychology, Statistics, Superhero, USA
Creators: Boynton, Klingbeil, Potkay, Potkay
Collection: Sex Roles
Views: 26/613
Adjective descriptions of daily newspaper comic strip characters resulted in an unexpected pattern of equivalent or greater favorability for female characters than for male characters, depending upon primary or secondary familiarity. Exceptions to the pattern were Lucy Van Pelt and Mammy Yocum, nontraditional female characters who showed low favorability and femininity. Comic strips included Nancy, Peanuts, L’il Abner, Blondie, and Beetle Bailey, with Wonder Woman and Superman studied independently. The Adjective Generation Technique (AGT) allowed freely generated adjective descriptions to be quantified. Discussion integrated recent sex-role research findings (52 references). Attitudes may be changing in positive directions; however, sex-role biases continue to operate, perhaps in underground ways that will become more difficult to measure, identify, and evaluate empirically.
Added by: joachim  Last edited by: joachim
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