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Santo, Avi: "Batman versus The Green Hornet. The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era." In: Cinema Journal 49.2 (2010), S. 63–85. Added by: joachim (2011-03-16 08:18) Last edited by: joachim (2011-03-17 00:32) |
| Resource type: Journal Article Languages: English Peer reviewed DOI: 10.1353/cj.0.0177 BibTeX citation key: Santo2010 Email resource to friend View all bibliographic details  |
Categories: General Keywords: "Batman", "Green Hornet", Adaptation, Comic book industry, Film adaptation, Superhero, TV, USA Creators: Santo Collection: Cinema Journal |
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This article analyzes the shifting positions and dispositions of licensers in the mid-1960s through a case study comparing the highly successful Batman (ABC, 1965–1967) TV series merchandising campaign with the struggles encountered in producing and merchandising The Green Hornet (ABC, 1966). As licensing moved in-house, licensers lost the managerial autonomy and creative authority they had previously enjoyed.
Added by: joachim Last edited by: joachim |
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