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Santo, Avi. "Batman versus The Green Hornet: The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era." Cinema Journal 49. (2010): 63–85. Added by: joachim (3/16/11, 8:18 AM) Last edited by: joachim (3/17/11, 12:32 AM) |
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| Resource type: Journal Article Language: en: English Peer reviewed DOI: 10.1353/cj.0.0177 BibTeX citation key: Santo2010 Email resource to friend View all bibliographic details  |
Categories: General Keywords: "Batman", "Green Hornet", Adaptation, Comic book industry, Film adaptation, Superhero, TV, USA Creators: Santo Collection: Cinema Journal |
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This article analyzes the shifting positions and dispositions of licensers in the mid-1960s through a case study comparing the highly successful Batman (ABC, 1965–1967) TV series merchandising campaign with the struggles encountered in producing and merchandising The Green Hornet (ABC, 1966). As licensing moved in-house, licensers lost the managerial autonomy and creative authority they had previously enjoyed.
Added by: joachim Last edited by: joachim |