BOBC

WIKINDX Resources

Santo, Avi: "Batman versus The Green Hornet. The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era." In: Cinema Journal 49.2 (2010), S. 63–85. 
Added by: joachim (03/16/2011 08:18:12 AM)   Last edited by: joachim (03/17/2011 12:32:43 AM)
Resource type: Journal Article
Languages: English
Peer reviewed
DOI: 10.1353/cj.0.0177
BibTeX citation key: Santo2010
Email resource to friend
View all bibliographic details
Categories: General
Keywords: "Batman", "Green Hornet", Adaptation, Comic book industry, Film adaptation, Superhero, TV, USA
Creators: Santo
Collection: Cinema Journal
Views: 9/321
Attachments  
Abstract
This article analyzes the shifting positions and dispositions of licensers in the mid-1960s through a case study comparing the highly successful Batman (ABC, 1965–1967) TV series merchandising campaign with the struggles encountered in producing and merchandising The Green Hornet (ABC, 1966). As licensing moved in-house, licensers lost the managerial autonomy and creative authority they had previously enjoyed.
Added by: joachim  Last edited by: joachim
WIKINDX 6.4.10 | Total resources: 13538 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Comicforschung-Bibliographie Stil (CFB)


PHP execution time: 0.02733 s
SQL execution time: 0.12731 s
TPL rendering time: 0.00178 s
Total elapsed time: 0.15642 s
Peak memory usage: 1.2920 MB
Memory at close: 1.2410 MB
Database queries: 71