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Resource type: Book Chapter Language: en: English BibTeX citation key: Shiraishi2000a Email resource to friend View all bibliographic details |
Categories: General Keywords: "Doraemon", Abiko. Motoo, Children’s and young adults’ comics, Comic book industry, Fujiko Fujio, Fujimoto. Hiroshi, Interculturalism, Intermediality, Japan, Manga Creators: Craig, Shiraishi Publisher: M. E. Sharpe (Armonk) Collection: Japan Pop! Inside the World of Japanese Popular Culture |
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Abstract |
Doraemon is the bright blue cat with the magic pocket full of high-tech gadgets, and the star of the best selling comics/animation series in Japanese history. This chapter examines the reasons for Doraemon's international popularity, particularly in other Asian countries. The author discusses the appeal of core Doraemon themes, such as kids' empowerment and technology as friend to man, and describes the role that the “image alliance” among artists, publishers, television studios, and character merchandising companies plays in the dissemination of Japanese pop culture abroad.
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