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Wetzel, Stephanie und Charlie Wetzel: The Marvel Studios Story. How a Failing Comic Book Publisher Became a Hollywood Superhero. (The Business Storybook.) New York: HarperCollins, 2020. (148 S.) 
Added by: joachim (08/25/2020 02:34:45 AM)   Last edited by: joachim (08/25/2020 02:47:27 AM)
Resource type: Book
Languages: English
ID no. (ISBN etc.): 978140021613-0
BibTeX citation key: Wetzel2020
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Categories: General
Keywords: Comic book industry, Economics, Film, Marvel, Publishing, USA
Creators: Wetzel, Wetzel
Publisher: HarperCollins (New York)
Views: 9/97
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Abstract
What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.
Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.
Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.
This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn:
  • How to recognize and pursue additional revenue streams.
  • How a company can successfully balance the creative with business to appease investors and fans alike.
  • And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

  
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