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Affuso, Elizabeth. "Everyday Costume: Feminized Fandom, Retail, and Beauty Culture." The Routledge Companion to Media Fandom. Eds. Melissa A. Click and Suzanne Scott. London, New York: Routledge, 2018. 184–92. Added by: joachim (8/4/20, 5:20 PM) |
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| Resource type: Book Chapter Language: en: English BibTeX citation key: Affuso2018 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Advertisement, Fandom, Gender, Superhero, USA Creators: Affuso, Click, Scott Publisher: Routledge (London, New York) Collection: The Routledge Companion to Media Fandom |
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Elizabeth Affuso examines MAC's, Benefit's, and Covergirl's campaigns to sell fan-branded cosmetics, and demonstrates that while the practices signal both the mainstreaming of fan culture and a move toward more gender inclusive fan practices, appeals to women through beauty products ultimately reinforce the gendered divide in fan cultures.
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