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Affuso, Elizabeth: "Everyday Costume. Feminized Fandom, Retail, and Beauty Culture." In: The Routledge Companion to Media Fandom. Hrsg. v. Melissa A. Click und Suzanne Scott. London, New York: Routledge, 2018, S. 184–192. Added by: joachim (2020-08-04 17:20) |
| Resource type: Book Article Languages: English BibTeX citation key: Affuso2018 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Advertisement, Fandom, Gender, Superhero, USA Creators: Affuso, Click, Scott Publisher: Routledge (London, New York) Collection: The Routledge Companion to Media Fandom |
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Elizabeth Affuso examines MAC's, Benefit's, and Covergirl's campaigns to sell fan-branded cosmetics, and demonstrates that while the practices signal both the mainstreaming of fan culture and a move toward more gender inclusive fan practices, appeals to women through beauty products ultimately reinforce the gendered divide in fan cultures.
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