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Affuso, Elizabeth. "Everyday Costume: Feminized Fandom, Retail, and Beauty Culture." The Routledge Companion to Media Fandom. Eds. Melissa A. Click and Suzanne Scott. London, New York: Routledge, 2018. 184–92. 
Added by: joachim (8/4/20, 5:20 PM)   
Resource type: Book Chapter
Language: en: English
BibTeX citation key: Affuso2018
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Categories: General
Keywords: Advertisement, Fandom, Gender, Superhero, USA
Creators: Affuso, Click, Scott
Publisher: Routledge (London, New York)
Collection: The Routledge Companion to Media Fandom
Views: 53/1865
Elizabeth Affuso examines MAC's, Benefit's, and Covergirl's campaigns to sell fan-branded cosmetics, and demonstrates that while the practices signal both the mainstreaming of fan culture and a move toward more gender inclusive fan practices, appeals to women through beauty products ultimately reinforce the gendered divide in fan cultures.
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