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Freeman, Matthew: "A World of Disney. Building a Transmedia Storyworld for Mickey and his Friends." In: World Building. Transmedia, Fans, Industries. Hrsg. v. Marta Boni. (Transmedia, 2.) Amsterdam: Amsterdam Univ. Press, 2017, S. 93–108. 
Added by: joachim (06/13/2019 03:29:25 PM)   Last edited by: joachim (06/13/2019 04:40:22 PM)
Resource type: Book Article
Languages: English
DOI: 10.1515/9789048525317-006
BibTeX citation key: Freeman2017b
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Categories: General
Keywords: Animation, Children’s and young adults’ comics, Disney comics, Intermediality, Narratology, USA
Creators: Boni, Freeman
Publisher: Amsterdam Univ. Press (Amsterdam)
Collection: World Building. Transmedia, Fans, Industries
Views: 7/99
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Abstract
This chapter will explore the building of transmedia storyworlds during the 1920s and 1930s. Incorporating some of the work on franchising and licensing, such as that done by Derek Johnson and Avi Santo (as well as my own work), I will outline some of the ways in which this period—against the backdrop of the rise of consumer culture in the US—led to the corporatisation of transmedia storytelling as an industrial practice. Specifically, using The Walt Disney Company as a case study, I will explore the use of Disney characters as a storyworld across comic strips, cartoons, and merchandise, etc.—outlining some of the key industrial practices of this period as well as the broader cultural influences of the 1920s and 1930s that altogether impacted the rise and popularization of what we now see as transmedia storyworlds.
Added by: joachim  
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