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Freeman, Matthew. "A World of Disney: Building a Transmedia Storyworld for Mickey and his Friends." World Building. Transmedia, Fans, Industries. Ed. Marta Boni. Transmedia. Amsterdam: Amsterdam Univ. Press, 2017. 93–108. Added by: joachim (6/13/19, 3:29 PM) Last edited by: joachim (6/13/19, 4:40 PM) |
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| Resource type: Book Chapter Language: en: English DOI: 10.1515/9789048525317-006 BibTeX citation key: Freeman2017b Email resource to friend View all bibliographic details  |
Categories: General Keywords: Animation, Children’s and young adults’ comics, Disney comics, Intermediality, Narratology, USA Creators: Boni, Freeman Publisher: Amsterdam Univ. Press (Amsterdam) Collection: World Building. Transmedia, Fans, Industries |
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| Attachments | URLs https://www.academ ... y_and_his_Friends_ |
| Abstract |
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This chapter will explore the building of transmedia storyworlds during the 1920s and 1930s. Incorporating some of the work on franchising and licensing, such as that done by Derek Johnson and Avi Santo (as well as my own work), I will outline some of the ways in which this period—against the backdrop of the rise of consumer culture in the US—led to the corporatisation of transmedia storytelling as an industrial practice. Specifically, using The Walt Disney Company as a case study, I will explore the use of Disney characters as a storyworld across comic strips, cartoons, and merchandise, etc.—outlining some of the key industrial practices of this period as well as the broader cultural influences of the 1920s and 1930s that altogether impacted the rise and popularization of what we now see as transmedia storyworlds.
Added by: joachim |