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Bryan, Peter Cullen: "Geeking Out and Hulking Out. Toward an Understanding of Marvel Fan Communities." In: Age of the Geek. Depictions of Nerds and Geeks in Popular Media. Hrsg. v. Katherine Lane. New York [etc.]: Palgrave Macmillan, 2018, S. 149–165. 
Added by: joachim (2019-04-24 14:33)   Last edited by: joachim (2020-11-25 13:05)
Resource type: Book Article
Languages: English
DOI: 10.1007/978-3-319-65744-8_5
BibTeX citation key: Bryan2018
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Categories: General
Keywords: Adaptation, Fandom, Film adaptation, Marvel, Paratext, Superhero, USA
Creators: Bryan, Lane
Publisher: Palgrave Macmillan (New York [etc.])
Collection: Age of the Geek. Depictions of Nerds and Geeks in Popular Media
Views: 34/587
Bryan describes the process wherein the fan consumer constructs meaning for the larger public. Marvel’s success is predicated on its deep relationship with the fan community, both as a publisher and as a film studio. Bryan examines the interplay within modern superhero blockbusters, which grants the geek a degree of social power: Marvel’s use of the post-credits scene is indicative of the larger process, creating a ritual enacted by fans, who interpret the scene for the uninitiated. The fan is a producer and performer, an active participant within a larger media experience. The media is constructed, but the fan response is organic.
Added by: joachim  
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