|
BOBC |
 |
 |
 |
|
Scolari, Carlos. "Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production." International Journal of Communication 3 2009. Accessed 7Sep. 2017. Added by: joachim (9/7/17, 12:27 PM) Last edited by: joachim (9/7/17, 12:50 PM) |
 |
| Resource type: Web Article Language: en: English Peer reviewed BibTeX citation key: Scolari2009 Email resource to friend View all bibliographic details  |
Categories: General Keywords: "24", "Steve Canyon", Adaptation, Caniff. Milton, Comic strip, Intermediality, Narratology, Seriality, TV, USA Creators: Scolari Collection: International Journal of Communication |
Views: 7/779
|
| Attachments |
| Abstract |
|
Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on “transmedia storytelling” from a perspective that integrates semiotics and narratology in the context of media studies. After dealing with the conceptual chaos around transmedia storytelling, the article analyzes how these new multimodal narrative structures create different implicit consumers and construct a narrative world. The analysis includes a description of the multimedia textual structure created around the Fox television series 24. Finally, the article analyzes transmedia storytelling from the perspective of a semiotics of branding.
|