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Flanagan, Martin, Andrew Livingstone, and Mike McKenny. The Marvel Studios Phenomenon: Inside a Transmedia Universe. New York: Bloomsbury Academic, 2016. 
Added by: joachim (1/29/17, 9:14 PM)   Last edited by: joachim (11/8/18, 12:01 PM)
Resource type: Book
Language: en: English
ID no. (ISBN etc.): 9781501311895
BibTeX citation key: Flanagan2016
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Categories: General
Keywords: Adaptation, Comic book industry, Film adaptation, Marvel, USA
Creators: Flanagan, Livingstone, McKenny
Publisher: Bloomsbury Academic (New York)
Views: 7/701
Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel’s ‘shared’ media universe demand analysis and understanding.
The Marvel Studios Phenomenon evaluates the studio’s identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel’s complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

Table of contents

Acknowledgements (x)
List of Abbreviations (xiii)

Introduction: The Road to Marvel Studios (1)

1. ‘Films Lead Policy’: Marvel’s Industrial (R)evolution and the Birth of a Studio (35)
2. An Organization of Storytellers: The Marvel Story, According to Marvel (59)
3. ‘Doth Mother know you weareth her drapes?’: The Genre Tactics of Marvel Studios (79)
4. Captains America (97)
5. Teams/Screens (119)
6. Star-Lord, Who?: Guardians of the Galaxy – Raiding the ‘B-List’ for New Legends (137)
7. ‘A Little Old-Fashioned …’: Marvel Studios and Pixar (159)
8. Tie-ins, Tie-ups and Let-downs: Marvel’s Transmedia Empire (177)

Conclusion (197)

Appendix: Timeline (207)
Notes (210)
Bibliography (244)
Index (262)

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