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Baker, Kaysee and Arthur A. Raney. "Equally Super? Gender-role stereotyping of superheroes in children’s animated programs." Mass Communication and Society 10. (2007): 25–41. 
Added by: joachim (9/14/16, 9:38 AM)   Last edited by: joachim (9/14/16, 9:40 AM)
Resource type: Journal Article
Language: en: English
Peer reviewed
DOI: 10.1080/15205430709337003
BibTeX citation key: Baker2007
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Categories: General
Keywords: Adaptation, Animation, Children’s and young adults’ comics, Empirical research, Gender, Superhero, TV, USA
Creators: Baker, Raney
Collection: Mass Communication and Society
Views: 137/1388
This study analyzes portrayals of female and male superheroes in children’s cartoons. Specifically, this study investigated whether or not animated superheroes were portrayed in gender-role stereotypical ways. Coders analyzed 70 characters from 160 hours of recorded programming. Surprisingly, the researchers found few instances of traditional gender-role stereotyping. However, a trend toward defining “superheroics” in strictly traditional masculine terms was noted. Various media theories are used to discuss the potential effects of these portrayals.
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