BOBC     Bonner Online-Bibliographie zur Comicforschung

WIKINDX Resources

Beaty, Bart: "Superhero fan service. Audience strategies in the contemporary interlinked Hollywood blockbuster." In: The Information Society 32.5 (2016), S. 318–325. 
Added by: joachim (07 Sep 2016 16:32:38 Europe/Berlin)   Last edited by: joachim (07 Sep 2016 16:36:39 Europe/Berlin)
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1080/01972243.2016.1212616
BibTeX citation key: Beaty2016a
Email resource to friend
View all bibliographic details
Categories: General
Keywords: Adaption, Comic-Industrie, Comic-Verfilmung, Fankultur, Intermedialität, Marvel, Narratologie, Superheld
Creators: Beaty
Collection: The Information Society
Views: 1/195
Views index: 4%
Popularity index: 1%
This article explores the specific textual strategies employed by Marvel Studios to construct insider and outsider audiences of the interlinked film series comprising the Marvel Cinematic Universe. It argues that Marvel Studios is borrowing storytelling strategies developed by Marvel Comics in the 1960s as a means of growing audiences for film franchises in a modular fashion. These strategies include the use of anticipatory postcredit sequences that serve as advertising teases for future releases; “Easter eggs,” or semi-hidden onscreen elements intended to be noticed only by certain viewers; crossovers, or the use of characters from one franchise in the film or television program of other characters; linked repercussions, narrative consequences that play out across multiple media properties; and modular story development, a development strategy intended to reduce economic risk. It is noted, ironically, that the strategies that have led to the current fascination with superhero films are the same ones that caused the collapse of interest in superhero comic books.
wikindx 5.8.1 ©2019 | Total resources: 12288 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Comicforschung-Bibliographie Stil (CFB) | Database queries: 53 | DB execution: 0.32252 secs | Script execution: 0.33698 secs

PHP execution time: 0.01352 s
SQL connection time: 0.00024 s
SQL execution time: 0.32228 s
TPL rendering time: 0.00118 s
Total elapsed time: 0.33698 s
Peak memory usage: 1.6544 MB
Memory at close: 1.6034 MB