BOBC |
Resource type: Book Language: en: English ID no. (ISBN etc.): 9780415841979 BibTeX citation key: Bateman2014b Email resource to friend View all bibliographic details |
Categories: General Keywords: Basics, Communications, Intermediality, Language, Semiotics Creators: Bateman Publisher: Routledge (London, New York) |
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Abstract |
Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Table of Contents List of figures (ix) Part I: Relating Text and Image (1) Part II: Visual Contexts (51) Module III: Visual Persuasion (117) Part III: Frameworks (157) Module V: Frameworks Relating to Context of Use (223) References (253) |