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Bateman, John A. Text and Image. A Critical Introduction to the Visual/Verbal Divide. London, New York: Routledge, 2014. (276 S.) 
Added by: joachim (08/24/2016 04:04:56 PM)   Last edited by: joachim (08/24/2016 04:25:35 PM)
Resource type: Book
Languages: English
ID no. (ISBN etc.): 9780415841979
BibTeX citation key: Bateman2014b
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Categories: General
Keywords: Basics, Communications, Intermediality, Language, Semiotics
Creators: Bateman
Publisher: Routledge (London, New York)
Views: 12/274
Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.
Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.

Table of Contents

List of figures (ix)
List of tables (xiii)
Acknowledgments (xv)

Part I: Relating Text and Image (1)
Module I: Starting Points (3)
1. Text-image relations in perspective (5)
2. Text-image diversity: characterising the relationships (30)

Part II: Visual Contexts (51)
Module II: Visual Narratives (53)
3. A brief introduction to narrative (55)
4. Visual narrative: Picturebooks (72)
5. Visual narrative: Comics and sequential art (91)

Module III: Visual Persuasion (117)
6. Visual rhetoric (119)
7. Visual persuasion and advertisements (137)

Part III: Frameworks (157)
Module IV: Frameworks Drawing on the Linguistic System (159)
8. Multimodal cohesion and text-image relations (161)
9. Using metaphor for text-image relations (175)
10. Modelling text-image relations on grammar (186)
11. Modelling text-image relations as discourse (205)

Module V: Frameworks Relating to Context of Use (223)
12. Text-image relations from the perspectives of text linguistics, pragmatics and action (225)
13. Text-image relations and empirical methods (239)
14. The continuing research agenda: topics for further work (250)

References (253)
Index (268)

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