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Smoodin, Eric, ed. Disney Discourse: Producing the Magic Kingdom. AFI Film Readers. London, New York: Routledge, 1994. 
Added by: joachim (2/21/16, 2:13 PM)   Last edited by: joachim (5/22/19, 4:08 PM)
Resource type: Book
Language: en: English
ID no. (ISBN etc.): 0415906156
BibTeX citation key: Smoodin1994
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 Categories: General
Keywords: Animation, Collection of essays, Comic book industry, Disney comics, USA
Creators: Smoodin
Publisher: Routledge (London, New York)		 Views: 2/479
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Abstract
Hirohito and his Mickey Mouse watch, Goofy and Donald as our “Goodwill Ambassadors:” Disney Discourse is an interdisciplinary examination of the founder and his empire. These essays use an interdisciplinary approach to read through Disney’s domestic cultural production “innocent” national icons, as well as theme parks, cartoons and television to analyze the global impact of American popular culture, the politics of Disney, and the complex reception Disney productions have received around the world.
The Disney corporation’s ever-increasing visibility, the opening of Euro Disney and new stores in malls, and vast influence over global culture demands critical attention not only in film and television studies, but in international diplomacy, architecture, economics and other related fields. Disney Discourse consolidates the best of the current work on Disney and provides a representative sample of past analyses of the Disney empire.

Table of Contents

Acknowledgments (ix)

Eric Smoodin: Introduction: How to Read Walt Disney (1)

A Disney Archaeology
1. Paul Hollister: Genius at Work: Walt Disney (23)
2. Walter Wanger: Film Phenomena (42)
3. Walter Wanger: Mickey Icarus, 1943: Fusing Ideas with the Art of the Animated Cartoon (44)
4. Robert de Roos: The Magic Worlds of Walt Disney (48)

National Production
5. Douglas Gomery: Disney’s Business History: A Reinterpretation (71)
6. Jon Lewis: Disney After Disney: Family Business and the Business of Family (87)
7. Richard Neupert: Painting a Plausible World: Disney’s Color Prototypes (106)
8. Alexander Wilson: The Betrayal of the Future: Walt Disney’s EPCOT Center (118)

The Global Reach
9. Julianne Burton-Carvajal: “Surprise Package”: Looking Southward with Disney (131)
10. José Piedra: Pato Donald’s Gender Ducking (148)
11. Lisa Cartwright and Brian Goldfarb: Cultural Contagion: On Disney’s Health Education Films for Latin America (169)
12. Mitsuhiro Yoshimoto: Images of Empire: Tokyo Disneyland and Japanese Cultural Imperialism (181)

Reception
13. Richard deCordova: The Mickey in Macy’s Window: Childhood, Consumerism, and Disney Animation (203)
14. Moya Luckett: Fantasia: Cultural Constructions of Disney’s “Masterpiece” (214)

Notes (237)
Index (257)
List of Contributors (269)


Added by: joachim  Last edited by: joachim
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