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Lund, Martin. "“[A] matter of SAVED or LOST”: Difference, salvation, and subjection in chick tracts." Comics and Power. Representing and Questioning Culture, Subjects and Communities. Eds. Rikke Platz Cortsen, Erin La Cour and Anne Magnussen. Newcastle upon Tyne: Cambridge Scholars Publ. 2015. 173–92. 
Added by: joachim (8/14/15, 7:00 AM)   Last edited by: joachim (8/14/15, 7:10 AM)
Resource type: Book Chapter
Language: en: English
BibTeX citation key: Lund2015a
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Categories: General
Keywords: Chick. Jack T., Discourse analysis, Identity, Propaganda, Religion, USA
Creators: Cortsen, La Cour, Lund, Magnussen
Publisher: Cambridge Scholars Publ. (Newcastle upon Tyne)
Collection: Comics and Power. Representing and Questioning Culture, Subjects and Communities
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This chapter discusses the discursive construction of difference in the small religious comics pamphlets known as Chick tracts. Using examples from the representation of the adherents and histories of Catholicism, Islam, and Judaism in some of these comics, it is argued that the provisional dichotomy established between the in-group, called the saved, and a generalized Other, the lost, is based on soteriological (salvational) exclusivity rather than any perception of innate difference, problematizing the common claim that Chick tracts are hate literature. It is also argued that they are propaganda, carrying both a constitutive, outwardly evangelizing, and a conservative, inwardly empowering, potential for subjection and subject formation. That is to say, Chick tracts will be argued to create subject positions through both exclusive and inclusive uses of fundamentalist rhetorics. These rhetorics, as scholar of religion Russell T. McCutcheon remarks about religious rhetorics generally, “can easily be redescribed as social engineering techniques or, to borrow Foucault’s phrasing, disciplinary techniques for helping to make subjects and the settings in which they interact.”
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