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Norris, Craig. "Manga, anime and visual art culture." The Cambridge Companion to Modern Japanese Culture. Ed. Yoshio Sugimoto. The Cambridge Companions to Philosophy, Religion and Culture. Cambridge [etc.]: Cambridge Univ. Press, 2009. 236–60. 
Added by: joachim (11/4/14, 4:05 PM)   Last edited by: joachim (11/4/14, 4:08 PM)
Resource type: Book Chapter
Language: en: English
DOI: 10.1017/CCOL9780521880473.014
BibTeX citation key: Norris2009
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Categories: General
Keywords: Animation, Intermediality, Introduction, Japan, Manga, Visual Culture
Creators: Norris, Sugimoto
Publisher: Cambridge Univ. Press (Cambridge [etc.])
Collection: The Cambridge Companion to Modern Japanese Culture
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Manga and anime are at the centre of significant innovations and cultural debates in Japan. While manga and anime are not identical fields – manga can be loosely defined as Japanese comic books, while anime encompasses the breadth of Japanese animation – they have become synonymous with a distinct Japanese contemporary visual culture and aesthetic in the eyes of many media and culture scholars and commentators around the world. While this chapter will refer to both mediums interchangeably to reflect their mutual contribution to Japan’s contemporary visual culture, it is important to distinguish between them and acknowledge their differences as well as their similarities. Many consider manga to be the origin: the creative vitality that spawned anime, and later video games and merchandising spin-offs. In many cases manga defined the template for the key genres – shōjoshōnengekiga, and so on – which have come to dominate the wider popular culture of Japan today. However, while manga established the roots of this style during the postwar period, it was through anime that a broader global audience became aware of a distinctive Japanese visual culture. Japan’s anime industry is large and continues to grow overseas.
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