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Beaty, Bart. Twelve-Cent Archie. Comics Culture. New Brunswick: Rutgers Univ. Press, 2015. 
Added by: joachim (9/5/14, 2:44 PM)   Last edited by: joachim (11/5/14, 6:25 PM)
Resource type: Book
Language: en: English
ID no. (ISBN etc.): 978-0-8135-6385-5
BibTeX citation key: Beaty2015
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Categories: General
Keywords: "Archie", Children’s and young adults’ comics, USA
Creators: Beaty
Publisher: Rutgers Univ. Press (New Brunswick)
Views: 14/680
For over seventy-five years, Archie and the gang at Riverdale High have been America’s most iconic teenagers, delighting generations of readers with their never-ending exploits. But despite their ubiquity, Archie comics have been relatively ignored by scholars—until now.
Twelve-Cent Archie is not only the first scholarly study of the Archie comic, it is an innovative creative work in its own right. Inspired by Archie’s own concise storytelling format, renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the Archie comics. Fans of the comics will be thrilled to read in-depth examinations of their favorite characters and motifs, including individual chapters devoted to Jughead’s hat and Archie’s sweater-vest. But the book also has plenty to interest newcomers to Riverdale, as it recounts the behind-the-scenes history of the comics and analyzes how Archie helped shape our images of the American teenager.
As he employs a wide range of theoretical and methodological approaches, Beaty reveals that the Archie comics themselves were far more eclectic, creative, and self-aware than most critics recognize. Equally comfortable considering everything from the representation of racial diversity to the semiotics of Veronica’s haircut, Twelve-Cent Archie gives a fresh appreciation for America’s most endearing group of teenagers.

Table Of Contents


1. How to Write (Archie) Comics
2. Story Length
3. The Archie Hierarchy
4. Archie Andrews
5. How Well Does Archie Speak French?
6. Bowling
7. Harry Lucey’s Rhythm
8. Veronica Lodge
9. Riverdale, USA
10. The Daily Strip
11. Footnote
12. “Why is it Always Between Archie and Reggie?”
13. Archie’s Jalopy
14. It’s as Easy as A-B-V
15. United Girls Against Jughead
16. Archie’s Giant Series
17. Invisible Paint
18. Archie Comics Versus Art
19. Betty Cooper
20. Riverdale’s Racial Problem
21. Fashion
22. Betty’s Ponytail
23. Self-Plagiarism
24. Archie’s Sweater Vest
25. Jughead Jones
26. Beatniks, Hippies, and Other Undesirables
27. Dilton Doily
28. Moose
29. Reggie Mantle
30. Jealousy
31. “Are You Familiar With Shakespeare, My Young Ignoramus?”
32. “I Never Squeaked a Pip, Either!”
33. Jughead’s Hat
34. Fantastic Elements
35. Archie’s Joke Book
36. Often Imitated, Never Duplicated
37. The Historical Archie
38. Mutually Assured Destruction
39. Betty = Veronica
40. Head Over Heels
41. Mr. Weatherbee
42. Caveman Archie
43. Life With Archie
44. What is the Zip Code for Riverdale?
45. Cover Art
46. Fairy Godmothers
47. Dan DeCarlo’s Foreground Portraits
48. Archie as an Adventure Comic
49. Text Pieces
50. Previously on Archie
51. Notes for the Norton Anthology
52. Archie : Arch : Archiekins
53. Eep! Omigosh! And Other Unusual Contributions to the Language of Comics
54. Archie’s Black Book
55. Laugh and Pep: The Residual Titles
56. Pureheart the Powerful
57. Errors
58. Midge
59. You Can Take the Boy Out of Riverdale …
60. Archie Club News
61. Veronica’s Mother
62. Mr. Lodge
63. Betty’s Parents
64. Jingles
65. Li’l Jinx
66. Archie’s Gender Politics
67. Should Archie Marry Betty or Veronica?
68. Big Ethel
69. The Mayor of Riverdale
70. Worst. Archie. Story. Ever.
71. Archie the Klutz
72. Celebrity Culture
73. Jughead’s Dipsy Doodles
74. Imitation is the Lowest Form of Flattery
75. Surf and Ski
76. Samm Schwartz’s Art
77. Self-Referential Meta-Fictions
78. Riverdale High
79. Who Cut Veronica’s Hair?
80. Little Archie
81. Credits
82. Juvenile Delinquency
83. Teenese
84. The Archies
85. Pop Tate’s Choklit Shoppe
86. Unusual Panels
87. Smithers
88. The Archie Archive
89. Fads and Fashions
90. Borderless Panels
91. A Comic About Nothing
92. Fred (and Mary) Andrews
93. The Banjo in Archie Comics
94. Wordless Stories, or Nearly So
95. Hot Dog
96. Dan DeCarlo’s Split Horizon Girl
97. The (Nearly) Perfect Archie Story
98. The Myth of Archie
99. Archie and Me

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