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Jenkins, Henry. "The cultural logic of media convergence." International Journal of Cultural Studies 7.(2004): 33–43. 
Added by: joachim (3/2/11, 9:56 AM)   
Resource type: Journal Article
Language: en: English
Peer reviewed
DOI: 10.1177/1367877904040603
BibTeX citation key: Jenkins2004
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Categories: General
Keywords: Adaptation, Comic book industry, Culture industry, Digitalization, Film adaptation, Popular culture
Creators: Jenkins
Collection: International Journal of Cultural Studies
Views: 2/530
Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences.
Added by: joachim  
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