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Galbraith, Patrick W. "Moe: Exploring Virtual Potential in Post-Millennial Japan." electronic journal of contemporary japanese studies 2009. Accessed 18 Nov. 2009. <http://www.japanesestud ... les/2009/Galbraith.html>. 
Added by: joachim (11/18/09, 3:56 PM)   Last edited by: joachim (11/18/09, 4:04 PM)
Resource type: Web Article
Language: en: English
Peer reviewed
BibTeX citation key: Galbraith2009b
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Categories: General
Keywords: Fandom, Japan, Media effects
Creators: Galbraith
Collection: electronic journal of contemporary japanese studies
Views: 14/748
Attachments   URLs   http://www.japanes ... 009/Galbraith.html
This paper focuses on moe, a word used to describe a euphoric response to fantasy characters or representations of them. I combine theoretical perspectives from Japan and abroad with participant observation conducted in Tokyo from 2004 to 2009 among male and female fans of anime, manga and videogames. Considering the discourse on moe and its pragmatic uses, I argue fantasy characters offer virtual possibilities and affect that exist separately and in tandem with ‘reality.’ This allows for expanded expressive potential.
Added by: joachim  
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