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Resource type: Book Chapter Language: en: English DOI: 10.1007/978-3-319-91746-7_10 BibTeX citation key: 2018g Email resource to friend View all bibliographic details |
Categories: General Keywords: Comic book industry, Intertextuality, Marvel, Memoria, Narratology, Seriality, Superhero, USA Creators: Ahmed, Crucifix, Méon Publisher: Palgrave Macmillan (New York [etc.]) Collection: Comics Memory. Archives and Styles |
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Abstract |
This chapter analyzes the form and management of memory by mainstream superhero publishers, with a focus on the publications of Marvel Comics. In superhero comics publishing, memory is related to “continuity,” the constraint of intertextual coherence that stories have to adhere to, whoever their creators are. In this context, memory is localized (restricted to the output of one company), narrative-centered (considering stories rather than style), and malleable (since memory can be modified to accommodate commercial and creative developments). Such a corporate narrative memory requires specific editorial practices for its preservation and its mediation to readers and for its adaptation to their current needs.
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