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Haskins, Jack B. and Robert L. Jones. "Trends in Newspaper Reading: Comic strips, 1949–54." Journalism & Mass Communication Quarterly 32. (1955): 422–33. Added by: joachim (23/07/2014, 14:03) |
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| Resource type: Journal Article Language: en: English DOI: 10.1177/107769905503200403 BibTeX citation key: Haskins1955 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Comic strip, Empirical research, Reception, Statistics, USA Creators: Haskins, Jones Collection: Journalism & Mass Communication Quarterly |
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Six years of readership research in Minneapolis since the advent of TV reveal that reading of comics in the morning paper has remained relatively stable, while in the afternoon it has declined slightly and has moved toward greater selectivity. The possible effects of smaller-sized strips also are examined.
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