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Bourdaa, Mélanie. "‘Following the Pattern’: The creation of an encyclopaedic universe with transmedia storytelling." Adaptation 6. (2013): 202–14. 
Added by: joachim (6/26/14, 10:58 AM)   
Resource type: Journal Article
Language: en: English
Peer reviewed
DOI: 10.1093/adaptation/apt009
BibTeX citation key: Bourdaa2013
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Categories: General
Keywords: "Beyond the Fringe", Fandom, Intermediality, Narratology, Seriality, TV, USA
Creators: Bourdaa
Collection: Adaptation
Views: 150/1589
In a television (TV) environment in mutations, producers create narrative strategies in order to engage viewers in their story arcs. One of those strategies is coined Transmedia Storytelling by Henry Jenkins. The aim is to provide a story world scattered on multiple media platforms, each piece offering an entry into the universe. This article deals with the notion of transmedia storytelling, how it is produced and how fans engage in this production strategy. Taking the American TV show Fringe as a case study, I will explain the production and reception of the mechanics of this narrative strategy.
Added by: joachim  Last edited by: joachim
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