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Ahmad, Hafiz Aziz. "The Impacts of Visuals of Manga on Indonesian Readers’ Psychological and Behavioral Reactions." Thesis Dr. phil. Chiba University, 2012. Added by: joachim (11/25/13, 1:12 PM) Last edited by: joachim (3/27/14, 11:10 AM) |
Resource type: Thesis/Dissertation Language: en: English BibTeX citation key: Ahmad2012 Email resource to friend View all bibliographic details |
Categories: General Keywords: Cognition, Empirical research, Indonesia, Manga Creators: Ahmad Publisher: Chiba University (Chiba) |
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Attachments | URLs https://www.academ ... havioral_Reactions |
Abstract |
Derived from the curiosity relating the phenomenon on the emerging of Japanese manga’s influenced drawings among Indonesian youths, this thesis explores the relationship between attractive visuals appearance of manga and their subsequent behavior in imitating its visuals. Following the social cognitive theory on self-efficacy and behavior change, we developed a theoretical model of relationship between manga’s perceived attractiveness, perceived easiness in drawing similar visuals, self-efficacy and outcome expectancy, which would lead toward positive attitude and behavioral intention in imitating its visuals. We then conducted exploratory experiments to assess the viability of the theoretical model by comparing participants’ subjective evaluation in term of their perceived attractiveness, perceived easiness and behavioral intention in imitating visuals of manga, non-manga and their own personal preferences. Results showed that manga excels in term of perceived attractiveness compare to non manga and there are significant relationships between perceived attractiveness, perceived easiness and behavioral intention aspects that support the viability of the developed model within manga that leads to the imitating behavior. We also found that manga produces consistent arousal,continually enforcing positive attitude and behavioral intention in imitating its visuals; a feature found lacking within non-manga. These results explain reasoning behind the aforementioned emerging phenomenon. Moreover, the thesis also proposes the method of eliciting participants’ subjective perceived attractiveness and behavioral intention to explore reasons behind emerging interests and behavior toward particular visual cultures.
Table of Contents Declaration (i) CHAPTER 1 GENERAL INTRODUCTION (1) CHAPTER 2 EXPERIENCING MANGA (12) CHAPTER 3 SHAPING BEHAVIOR THROUGH PERCEPTION (28) CHAPTER 4 STUDY ONE: QUESTIONNAIRE (37) CHAPTER 5 THEORETICAL MODEL AND HYPOTHESES (59) CHAPTER 6 STUDY TWO: EXPERIMENT (64) CHAPTER 7 RESULTS AND DISCUSSIONS (72) CHAPTER 8 CONCLUSIONS AND RECOMMENDATION (94) APPENDIX A: Study One Questionnaire (106) |
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