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Hanna, Erin. Only at Comic-Con: Hollywood, fans, and the limits of exclusivity. New Brunswick: Rutgers Univ. Press, 2019. 
Added by: joachim (6/6/19, 6:28 PM)   Last edited by: joachim (5/19/23, 12:28 PM)
Resource type: Book
Language: en: English
ID no. (ISBN etc.): 978-0-8135-9471-2
BibTeX citation key: Hanna2019
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Categories: General
Keywords: Fandom, Film, Film adaptation, USA
Creators: Hanna
Publisher: Rutgers Univ. Press (New Brunswick)
Views: 27/1098
When the San Diego Comic-Con was founded in 1970, it provided an exclusive space where fans, dealers, collectors, and industry professionals could come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has grown in size and scope, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention’s exclusivity to spread promotional hype far and wide. What made the San Diego Comic-Con a Hollywood destination? How does the industry’s presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more as it examines the connection between exclusivity and the proliferation of media industry promotion at the longest-running comic convention in North America.

Table of Contents

Introduction: The San Diego Comic-Con and the Limits of Exclusivity
1. Origin Stories: Comic-Con and the Future of All Media
2. The Liminality of the Line and the Place of Fans at Comic-Con
3. Manufacturing “Hall H Hysteria:” Hollywood and Comic-Con
4. Ret(ail)con: From Dealers’ Room to Exhibit Hall
Conclusion: From Franchise Wars to Fry Fans: Comic-Con Anywhere


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