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Van Tongeren, Daryl R., et al. "Heroic Helping: The Effects of Priming Superhero Images on Prosociality." Frontiers in Psychology 9.2243 2018. Accessed 12 Jan. 2019. <https://www.frontiersin ... 9/fpsyg.2018.02243/full>. 
Added by: joachim (1/12/19, 1:21 PM)   Last edited by: joachim (1/12/19, 1:22 PM)
Resource type: Web Article
Language: en: English
Peer reviewed
DOI: 10.3389/fpsyg.2018.02243
BibTeX citation key: VanTongeren2018
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Categories: General
Keywords: Empirical research, Psychology, Superhero
Creators: Diepholz, Edwards, Hibbard, Johnson, Newbound, Shay, Van Tongeren
Collection: Frontiers in Psychology
Views: 11/384
Attachments   URLs   https://www.fronti ... yg.2018.02243/full
Two experiments examined how exposure to superhero images influences both prosociality and meaning in life. In Experiment 1 (N = 246) exposed individuals to scenes with superhero images or neutral images. Individuals primed with superhero images reported greater helping intentions relative to the control group, which, in turn, were associated with increased meaning in life (indirect effect only; no direct effect). In Experiment 2 (N = 123), individuals exposed to a superhero poster helped an experimenter in a tedious task more than those exposed to a bicycle poster, though no differences were found for meaning in life. These results suggest that subtle activation of superhero stimuli increases prosocial intentions and behavior.
Additional authors: Russell Houpt / Athena Cairo / Jeffrey D. Green
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