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Gordon, Ian. "Refiguring media: Tee shirts as a site of audience engagement with superheroes." The Information Society 32. (2016): 326–32. Added by: joachim (07/09/2016, 16:32) Last edited by: joachim (07/09/2016, 16:34) |
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| Resource type: Journal Article Language: en: English Peer reviewed DOI: 10.1080/01972243.2016.1212617 BibTeX citation key: Gordon2016 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Adaptation, Fandom, Film adaptation, Merchandising, Superhero Creators: Gordon Collection: The Information Society |
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In the last 20 years or so, new forms of media have resulted in new forms of engagement with media in general. The production and distribution of older forms of media have also undergone a transformation. Sales of the superhero genre of comic books have waned considerably even as advances in computer-generated imagery (CGI) have helped carry the spectacular imaginative events from their worlds to the screen. In this environment tee shirts have become an important medium through which audiences engage with superheroes. This article offers a historical account of that process.
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