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Danesi, Marcel. Popular Culture: Introductory perspectives. 3rd ed. Lanham [etc.]: Rowman & Littlefield, 2015. 
Added by: joachim (6/27/16, 1:18 PM)   Last edited by: joachim (6/27/16, 1:29 PM)
Resource type: Book
Language: en: English
ID no. (ISBN etc.): 978-1-4422-4216-6
BibTeX citation key: Danesi2015
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Categories: General
Keywords: Introduction, Popular culture
Creators: Danesi
Publisher: Rowman & Littlefield (Lanham [etc.])
Views: 33/796
Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?
Popular Culture: Introductory Perspectivestackles that question by exploring our human desire for meaning and the ways that popular culture embodies meaning. In this core text, Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The third edition features two new chapters: one on the commercial context of pop culture, and another explicitly considering digital culture. New exercises and discussion prompts serve to deepen understanding, while updated examples connect with the current generation of students.

Table of Contents

Preface (ix)

1. What Is Pop Culture? (1)
Defining Pop Culture
Origins and Spread
Pop Culture, Material Culture, and Technology
Features of Pop Culture
Studying Pop Culture

2. Explaining Pop Culture (35)
Communications Models
Critical Theories
Psychological and Sociological Theories
Semiotic Approaches
Transgression Theories

3. The Business of Pop Culture (69)
The Market for Pop Culture
The Pop Culture Industry
Fad Culture
Celebrity Culture
A Model

4. Popular Print Culture (95)
Books (95)
Newspapers (108)
Magazines (115)
Comics (118)

5. Radio Culture (125)
Radio Broadcasting
Radio Genres
The Radio Stage
The Importance of Radio in Pop Culture History

6. Pop Music (145)
The Advent of Pop Music
Social Change
Pop Music in the Internet Age

7. Cinema and Video (171)
Motion Pictures
The Blockbuster
Video Culture
Cinema in the Internet Age

8. Television (201)
Television Broadcasting
The Comedic and the Real
Television as a Social Text
TV in the Internet Age

9. Advertising and Branding (227)
Ad Culture
Advertising in the Internet Age

10. Pop Language (247)
What Is Pop Language
Spelling Style

11. Online Pop Culture (263)
Back to McLuhan
The Online Stage
Social Media Memes

12. Forever Pop (279)
The Show Must Go On
Pop Culture Spread
Pop Culture in the Global Village
Will Pop Culture Survive?

Exercises and Discussion (291)
Glossary (297)
References and Further Reading (305)
Online Resources (319)
Index (321)
About the Author (330)

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