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Santo, Avi. "Batman versus The Green Hornet: The merchandisable tv text and the paradox of licensing in the classical network era." Cinema Journal 49.(2010): 63–85.  
Last edited by: joachim 3/17/11, 12:32 AM
Santo, Avi. "“Is It a Camel? Is It a Turban? No, It’s The 99” Branding islamic superheroes as authentic global cultural commodities." Television & New Media 15.(2014): 679–95.  
Added by: joachim 3/13/15, 2:34 PM
Santo, Avi. Selling the Silver Bullet: The lone ranger and transmedia brand licensing. Texas Film and Media Studies. Austin: Univ. of Texas Press, 2015.  
Last edited by: joachim 5/24/18, 3:12 PM
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