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Santo, Avi. "Batman versus The Green Hornet: The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era." Cinema Journal 49. (2010): 63–85.   
Added by: joachim   Last edited by: joachim 3/17/11, 12:32 AM
Santo, Avi. "“Is It a Camel? Is It a Turban? No, It’s The 99”: Branding Islamic Superheroes as Authentic Global Cultural Commodities." Television & New Media 15. (2014): 679–95.   
Added by: joachim 3/13/15, 2:34 PM
Santo, Avi. Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing. Texas Film and Media Studies. Austin: Univ. of Texas Press, 2015.   
Added by: joachim   Last edited by: joachim 5/24/18, 3:12 PM
WIKINDX 6.11.0 | Total resources: 14820 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Modern Language Association (MLA)