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Wiacek, Win: "The Best of British: Swift." In: FA (27. Apr. 2012), <http://comiczine-fa.com ... e-best-of-british-swift> (14. Juni 2014) 
Added by: joachim (06/14/2014 04:43:10 PM)   
Resource type: Web Article
Languages: English
BibTeX citation key: Wiacek2012
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Categories: General
Keywords: "Swift", Children’s and young adults’ comics, Publishing, United Kingdom
Creators: Wiacek
Collection: FA
Views: 9/243
Attachments   URLs   http://comiczine-f ... t-of-british-swift
Abstract
Swift was the fourth title to emerge from the Hulton Press stable under the auspices of the Reverend Malcolm Morris as part of his crusade to produce high quality, morally uplifting comics for children. Whilst never to gain the giddy heights achieved by Eagle, it joined secondary titles Girl and Robin, and was a publication which targeted the then-untapped audience between pre-schoolers and independent readers, completing for Hulton a slick and colourful line of publications which catered to all “good and decent” children from the cradle to adulthood.
  
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