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Bresnahan, Mary Jiang, Yasuhiro Inoue, and Naomi Kagawa. "Players and Whiners? Perceptions of Sex Stereotyping in Animé in Japan and the US." Asian Journal of Communication 16. (2006): 207–17. Added by: joachim (4/5/14, 2:52 PM) |
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| Resource type: Journal Article Language: en: English Peer reviewed DOI: 10.1080/01292980600638728 BibTeX citation key: Bresnahan2006 Email resource to friend View all bibliographic details  |
Categories: General Keywords: "Dragon Ball", Adaptation, Animation, Empirical research, Gender, Japan, Manga, Stereotypes, Toriyama. Akira, USA Creators: Bresnahan, Inoue, Kagawa Collection: Asian Journal of Communication |
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This study examined cognitive and affective responses of Japanese (N = 199) and American participants (N = 194) to the depiction of gender in a Japanese animé popular in both countries. As expected, Japanese respondents indicated more familiarity with the animation and also reported that they were fans to a greater extent than Americans. Japanese participants and males showed greater agreement with sex stereotyping in the depiction of characters. Males also showed greater liking for characters and expressed the belief that they were positive role models. American females disliked the characters, especially the female character, significantly more than all other participants. Finally, participants, regardless of country, who held conventional views of gender perceived fewer stereotypes in the depiction of the characters. Given the current interest in animé, implications of findings from viewing sex-stereotypical images and directions for future research are discussed.
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