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Kacsuk, Zoltan: "Subcultural entrepreneurs, path dependencies and fan reactions. The case of NARUTO in Hungary." In: Intercultural Crossovers, Transcultural Flows. Manga/Comics. Hrsg. v. Jaqueline Berndt. (Global Manga Studies, 2.) Kyoto: International Manga Research Center, Kyoto Seika University, 2011, S. 17–32. 
Added by: joachim (05/30/2012 09:43:47 PM)   Last edited by: joachim (05/30/2012 09:47:34 PM)
Resource type: Book Article
Languages: English
BibTeX citation key: Kacsuk2011a
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Categories: General
Keywords: "Naruto", Fandom, Hungary, Japan, Kishimoto. Masashi, Manga
Creators: Berndt, Kacsuk
Publisher: International Manga Research Center, Kyoto Seika University (Kyoto)
Collection: Intercultural Crossovers, Transcultural Flows. Manga/Comics
Views: 10/274
Attachments   URLs ... KACSUK_Cologne.pdf
Through examining the Hungarian introduction of the franchise NARUTO (En. & Hu.: Naruto) I wish to draw attention to the way subcultural producers can play an important part in the way subcultural and fan markets develop, and to highlight the often overlooked role these actors play in both the creation and reproduction of subcultures, and fandom and the mediation of cultural products.
Added by: joachim  Last edited by: joachim
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