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Jenkins, Henry. "The cultural logic of media convergence." International Journal of Cultural Studies 7. (2004): 33–43. Added by: joachim (02/03/2011, 09:56) |
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| Resource type: Journal Article Language: en: English Peer reviewed DOI: 10.1177/1367877904040603 BibTeX citation key: Jenkins2004 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Adaptation, Comic book industry, Culture industry, Digitalization, Film adaptation, Popular culture Creators: Jenkins Collection: International Journal of Cultural Studies |
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Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences.
Added by: joachim |