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Galbraith, Patrick W. "Moe: Exploring Virtual Potential in Post-Millennial Japan." electronic journal of contemporary japanese studies 2009. Accessed 18Nov. 2009. <http://www.japanesestud ... les/2009/Galbraith.html>. Added by: joachim (11/18/09, 3:56 PM) Last edited by: joachim (11/18/09, 4:04 PM) |
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| Resource type: Web Article Language: en: English Peer reviewed BibTeX citation key: Galbraith2009b Email resource to friend View all bibliographic details  |
Categories: General Keywords: Fandom, Japan, Media effects Creators: Galbraith Collection: electronic journal of contemporary japanese studies |
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| Attachments | URLs http://www.japanes ... 009/Galbraith.html |
| Abstract |
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This paper focuses on moe, a word used to describe a euphoric response to fantasy characters or representations of them. I combine theoretical perspectives from Japan and abroad with participant observation conducted in Tokyo from 2004 to 2009 among male and female fans of anime, manga and videogames. Considering the discourse on moe and its pragmatic uses, I argue fantasy characters offer virtual possibilities and affect that exist separately and in tandem with ‘reality.’ This allows for expanded expressive potential.
Added by: joachim |