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Shinohara, Kazuko and Yoshihiro Matsunaka. "Pictorial metaphors of emotion in Japanese comics." Multimodal Metaphor. Eds. Charles Forceville and Eduardo Urios-Aparisi. Applications of Cognitive Linguistics. Berlin, New York: Mouton de Gruyter, 2009. 265–96. 
Added by: Joachim Trinkwitz (9/4/09, 1:28 PM)   
Resource type: Book Chapter
Language: en: English
DOI: 10.1515/9783110215366.4.265
BibTeX citation key: Shinohara
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Categories: General
Keywords: Cognition, Japan, Manga, Metaphor
Creators: Forceville, Matsunaka, Shinohara, Urios-Aparisi
Publisher: Mouton de Gruyter (Berlin, New York)
Collection: Multimodal Metaphor
Views: 16/634
In this chapter, we analyze pictorial metaphors of emotion in Japanese comics (manga) within the framework presented by Forceville (1994, 2005) and support his argument that many of the metaphors expressed through the verbal modality and those expressed through other modalities appear to share the same fundamental motivation, that is, mappings between conceptual domains (Lakoff and Johnson 1980). Our analysis of the data including emotion types such as anger, happiness, love, anxiety, surprise, and disappointment shows that (1) the conceptual metaphor ANGER IS A HOT FLUID IN A CONTAINER is shared by verbal and visual modalities, that (2) differences can emerge due to the different properties of each modality though basic conceptual mappings are shared by both modalities, and that (3) culture-specific aspects found in verbal emotion metaphors in Japanese may also be found in pictorial emotion metaphors in Japanese comics. We can conclude that metaphor is a matter of concept and cognition not limited to language.
Added by: Joachim Trinkwitz  
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