BOBC

Acknowledgments (ix)
Preface to Paperback Edition (xii)

Introduction (1)
1. From Caricature to Comic Strips: The Shaping of Comic Art as Commodity (13)
2. Comic Strips, National Culture, and Marketing: The Breadth of the Form (37)
3. Comic Art and the Commodification of African American Typographies: The Limits of the Form (59)
4. Comic Strips as Culture: From National Phenomenon to Everyday Life (80)
5. Envisioning Consumer Culture: “Gasoline Alley” and “Winnie Winkle,” 1920–1945 (106)
6. The Comic Book: Comics as an Independent Commodity, 1939–1945 (128)
Epilogue: The Persistence of Comic Art as Commodity (152)

Circulation and Syndication Data
Table 1. Circulation of Newspapers Examined, 1901–1913 (161)
Table 2. Growth in Population and Newspaper Circulation, 1903–1913 (167)
Table 3. Syndication of Comic Strips, 1903–1913 (168)
Table 4. Distribution of “Buster Brown,” 1903–1908 (168)

Notes (169)
Bibliography (209)
Index (227)