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Ingulsrud, John and Kate Allen. Reading Japan Cool: Patterns of manga literacy and discourse. Lanham [etc.]: Lexington, 2009. 
Added by: joachim (7/20/09, 1:29 AM)   Last edited by: joachim (3/6/10, 11:42 AM)
Resource type: Book
Language: en: English
ID no. (ISBN etc.): 0-7391-2753-5
BibTeX citation key: Ingulsrud2009a
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Categories: General
Keywords: Japan, Manga, Reception, Sociology
Creators: Allen, Ingulsrud
Publisher: Lexington (Lanham [etc.])
Views: 8/597
Japanese animation, video games, and manga have attracted fans around the world. The characters, the stories, and the sensibilities that come out of these cultural products are together called Japan Cool. This is not a sudden fad, but is rooted in manga—Japanese comics—which since the mid-1940s have developed in an exponential way. In spite of a gradual decline in readership, manga still commands over a third of the publishing output. The volume of manga works that is being produced and has been through history is enormous. There are manga publications that attract readers of all ages and genders. The diversity in content attracts readers well into adulthood. Surveys on reading practices have found that almost all Japanese people read manga or have done so at some point in their lives. 

The skills of reading manga are learned by readers themselves, but learned in the context of other readers and in tandem with school learning. Manga reading practices are sustained by the practices of other readers, and manga content therefore serves as a topic of conversation for both families and friends. Moreover, manga is one of the largest sources of content for media production in film, television, and video games. Manga literacy, the practices of the readers, the diversity of titles, and the sheer number of works provide the basis for the movement recognized as Japan Cool.

Table of Contents

Chapter 1. Manga in the Discourse of Japan Cool
Becoming Manga-Literate
Structural Features of Manga
Basic Categories of Manga—Age and Gender
Scope of the Book

Chapter 2. The Nature of Manga Discourse
Distinctiveness of Manga
Origins of Manga
The Study of Manga

Chapter 3. Manga in the History of Literacy
Literacy in Japan
Learning to Read

Chapter 4. The Literacy Practices of Reading Manga
Becoming a Manga Reader
Communities of Readers
Readers as Manga Collectors
Readers as Manga Creators

Chapter 5. Strategies for Comprehending Manga
Strategies Used to Read Manga
Coping with Difficulties

Chapter 6. Reasons for Reading Manga
Reading Manga for Pleasure and Unintentional Learning
Reading Manga for Relaxation
Shifting Preferences of Manga Readers
Gendered Preferences of Manga Readers

Chapter 7. The Effects of Literacy
Too Little Effect—The Discourse of Literacy Crisis
Too Much Effect—The Discourse of Media Control
Mitigating the Effects–Engaging the Communities of Practice
Added by: joachim  Last edited by: joachim
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