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Richter, Ádám. "The Marvel cinematic universe as a transmedia narrative." Americana. E-Journal of American Studies in Hungary 12. 1 2016. Accessed 24Aug. 2025. <https://www.americanaej ... rnal/article/view/45110>. Added by: joachim (24/08/2025, 10:59) Last edited by: joachim (24/08/2025, 11:19) |
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| Resource type: Web Article Language: en: English Peer reviewed BibTeX citation key: Richter2016 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Adaptation, Film adaptation, Intermediality, Marvel, Narratology, Superhero Creators: Richter Collection: Americana. E-Journal of American Studies in Hungary |
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| Attachments | URLs https://www.americ ... article/view/45110 |
| Abstract |
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“My aim is to present the way the storylines of the Marvel Cinematic Universe are dispersed in various media platforms. I argue that Marvel’s fictional storyworld is excessively influenced by the principles of transmedia storytelling. Moreover, I am interested in why Marvel was able to come up with this business strategy at a certain point of time, and why audiences might be engaged by and immersed in such media practices. I am also interested in how Marvel’s practice has affected its business rivals. Superheroes are certainly part of popular culture and mass entertainment, but this study intends to show the unprecedented vastness of Marvel’s transmedia universe that is more complex than it would seem at first. In many cases, complicated storylines are hard to follow, which can result in the audience losing their interest, but in Marvel’s case I argue that it is the depth of their fictional universe that engages the minds of the viewers.”
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