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Spremberg, Felix. "“Go for it, future Self-Defense Officer!”: Shaping Japanese Children’s Attitudes toward the Self-Defense Forces by Government PR Manga." electronic journal of contemporary japanese studies 23. 1 2023. Accessed 20Apr. 2023. <https://www.japanesestu ... l23/iss1/spremberg.html>. Added by: Martin de la Iglesia (4/18/23, 6:25 PM) Last edited by: joachim (4/20/23, 9:08 AM) |
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| Resource type: Web Article Language: en: English Peer reviewed BibTeX citation key: Spremberg2023 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Japan, Manga, Propaganda Creators: Spremberg Collection: electronic journal of contemporary japanese studies |
Views: 23/1104
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| Attachments | URLs https://www.japane ... ss1/spremberg.html |
| Abstract |
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This paper shows that recent Japanese military PR manga (2006-2019) published on the Ministry of Defense ‘kid’s Website’ target children as young as elementary-school-age and openly display the Self-Defense Forces (SDF) despite their contested nature in view of Japan’s pacifistic constitution. The discursive strategies utilised are highly gendered with modalities of gamification, shaming, validation, and romance and seek to capitalise on the insecurities of Japanese boys and girls that pertain to age, gender, and liminality. In light of recent changes to moral education and increased circulation of commercial military manga sponsored by the Ministry of Defense, a broader strategy to target elementary-school-age children for government discourse about national security and the military—including its role in the Asia-Pacific War—becomes apparent.
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