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Antola, Laura. "‘It is nice that you want to improve this comic book together with us’: The letters page’s significance in the transnational adaptation of marvel comics in finland." Participations 17.1 2020. Accessed 6 February. 2023. <>. 
Added by: joachim (2/6/23, 3:25 AM)   
Resource type: Web Article
Language: en: English
Peer reviewed
BibTeX citation key: Antola2020
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Categories: General
Keywords: Fandom, Finland, Marvel, Paratext, Superhero, Translation, USA
Creators: Antola
Collection: Participations
Views: 5/133
Attachments   URLs   https://www.partic ... 7-01-04-antola.pdf
This article explores the transnational adaptation of Marvel’s superhero comics through an analysis of letters pages in Finnish Marvel comic books. While media products and their fan cultures have become increasingly global, analyzing the national sites for fannish activity offers new insight into the roles of local agents in transnational adaptation processes. The letters pages in Finnish Marvel comics were a site where editorial choices were legitimized, gaps in the storylines were filled and the national Marvel fandom was born. Emphasizing the role of communication between the producers and the consumers, the article brings a new perspective to the local production process of global media products.
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