Flegel, Monica and Judith Leggatt. Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics. Bloomsbury Comics Studies. New York: Bloomsbury Academic, 2021.
Added by: joachim (5/21/21, 11:22 AM) Last edited by: joachim (5/21/21, 12:22 PM)
|Resource type: Book
Language: en: English
ID no. (ISBN etc.): 978-1-3501-4863-5
BibTeX citation key: Flegel2021
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Keywords: "Captain America", "Ms. Marvel", "Spider-Man", "Thor", Alonso. Axel, Ethnicity, Fandom, Gender, Intersectionality, Marvel, Politics, Publishing, Reception, Superhero, USA
Creators: Flegel, Leggatt
Publisher: Bloomsbury Academic (New York)
The reactionary Comicsgate campaign against alleged “forced” diversity in superhero comics revealed the extent to which comics have become a key battleground in America’s Culture Wars. In the first in-depth scholarly study of Marvel Comics’ most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company’s commercial marketing and its traditional fan base.
Along the way the book covers such topics as:
Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.
Table of Contents
Introduction: Mockingbird and Milkshakes: Comicsgate, Identity, and the Politics of Marketing in an Age of Outrage