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Flegel, Monica und Judith Leggatt: Superhero Culture Wars. Politics, Marketing, and Social Justice in Marvel Comics. (Bloomsbury Comics Studies.) New York: Bloomsbury Academic, 2021. (200 S.) 
Added by: joachim (05/21/2021 11:22:58 AM)   Last edited by: joachim (05/21/2021 12:22:46 PM)
Resource type: Book
Languages: English
DOI: 10.5040/9781350148673
ID no. (ISBN etc.): 978-1-3501-4863-5
BibTeX citation key: Flegel2021
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Categories: General
Keywords: "Captain America", "Ms. Marvel", "Spider-Man", "Thor", Alonso. Axel, Ethnicity, Fandom, Gender, Intersectionality, Marvel, Politics, Publishing, Reception, Superhero, USA
Creators: Flegel, Leggatt
Publisher: Bloomsbury Academic (New York)
Views: 7/41
The reactionary Comicsgate campaign against alleged “forced” diversity in superhero comics revealed the extent to which comics have become a key battleground in America’s Culture Wars. In the first in-depth scholarly study of Marvel Comics’ most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company’s commercial marketing and its traditional fan base.
Along the way the book covers such topics as:
  • Major characters such as Miles Morales’s Spider-man, Kamala Khan’s Ms. Marvel, Jane Foster’s Thor, Sam Wilson’s Captain America and the Secret Empire series’ turncoat Captain America
  • Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis
  • Marketing, the Marvel Universe, and online fan culture.

Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.

Table of Contents

Introduction: Mockingbird and Milkshakes: Comicsgate, Identity, and the Politics of Marketing in an Age of Outrage
1. From Stan's Soapbox to Twitter: Politics and Story-Telling in the Marvel Universe
2. Diversity Done Right?: Miles Morales and Kamala Khan
3. “Captain America is Black and Thor is a Woman”: Gender- and Race-Bent Mantle Passing in Marvel's All-New, All-Different Campaign
4. Rethinking Secret Empire: Writing and Marketing Political Comics in an Age of Rising Fascism
Conclusion: Marvel Legacy and Fresh Start: Selling (and Selling Out) Progressive Politics

Works Cited

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