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Leishman, David: "Drawing National Boundaries in Barr’s Ba-Bru Comic Strip Advertising." In: European Comic Art 12.1 (2019), S. 65–87. 
Added by: joachim (2019-11-27 15:40)   Last edited by: joachim (2019-11-27 15:42)
Resource type: Journal Article
Languages: English
Peer reviewed
DOI: 10.3167/eca.2019.120105
BibTeX citation key: Leishman2019
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Categories: General
Keywords: "The Adventures of Ba-Bru", Advertisement, Comic strip, Intermediality, Nationalism, United Kingdom, Western
Creators: Leishman
Collection: European Comic Art
Views: 4/150
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Abstract
Barr’s Irn-Bru (previously Iron Brew), Scotland’s best-known soft drink, was promoted by recurrent comic strip advertisements in Scottish newspapers from 1939 to 1970. ‘The Adventures of Ba-Bru’ featured an eponymous Indian character who was joined by a kilt-wearing companion known as Sandy. This article explores how what the firm presents as the longest-running promotional comic strip in history has helped shape the construction of Scottishness in the drink’s advertising. The exotic nature of the central Ba-Bru figure provides a counterpoint to manifestations of local particularism but also grounds the drink’s discourse on Scottishness in a wider imperial and unionist context. The comic strips also generate examples of intermedial transfer that underline the impact of quotidian consumption habits in a national identity shaped by popular culture.
  
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