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Hanaki, Toru. "A Gift from Tiger Mask: Performing goodwill in the guise of comic book heroes." Communication, Culture and Critique 5. (2012): 409–26. 
Added by: joachim (7/18/19, 11:35 AM)   Last edited by: joachim (7/18/19, 11:37 AM)
Resource type: Journal Article
Language: en: English
Peer reviewed
DOI: 10.1111/j.1753-9137.2012.01132.x
BibTeX citation key: Hanaki2012
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Categories: General
Keywords: Discourse analysis, Fandom, Japan, Manga, Superhero
Creators: Hanaki
Collection: Communication, Culture and Critique
Views: 5/363
On Christmas Day 2010, a child guidance center in Japan received a gift of 10 school bags from someone acting as Naoto Date, the protagonist of the Tiger Mask comic book series popular in the late 1960s and early 1970s. In the comic book story, Date fights as a professional wrestler wearing a tiger mask and donates his winnings to the orphanage where he grew up without revealing his identity. The episode caught the attention of the mass media, triggering copycat donations to such facilities throughout Japan in the names of various comic book characters. In this article, I analyze 3 types of media discourse surrounding this gift-giving movement: newspaper editorials, experts’ commentaries, and letters to the newspaper.
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