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Jeffries, Dru H. "The Worlds Align: Media convergence and complementary storyworlds in marvel’s thor: the dark world." World Building. Transmedia, Fans, Industries. Ed. Marta Boni. Transmedia. Amsterdam: Amsterdam Univ. Press, 2017. 287–303. 
Added by: joachim (6/13/19, 4:18 PM)   Last edited by: joachim (3/29/21, 5:59 PM)
Resource type: Book Chapter
Language: en: English
DOI: 10.1515/9789048525317-017
BibTeX citation key: Jeffries2017a
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Categories: General
Keywords: "Thor", Adaptation, Film adaptation, Intermediality, Marvel, Middle Ages, Narratology, Superhero, USA
Creators: Boni, Jeffries
Publisher: Amsterdam Univ. Press (Amsterdam)
Collection: World Building. Transmedia, Fans, Industries
Views: 59/892
The Marvel Cinematic Universe is the most ambitious experiment in cinematic world building to date. The MCU is like other blockbuster adaptations in that it adapts preexisting narrative material, but it is also distinct insofar as it doesn’t adapt a finite story featuring a stable set of characters. What is being adapted from Marvel Comics is not stories but rather an approach to world building. The MCU embraces a logic of transfictionality, defined as an intertextual relation that “uses the source text’s setting and/or inhabitants as if they existed independently” (Saint-Gelais 2005, 612). The comics are positioned as complementary to yet diegetically separate from the films. Convergences between these complementary storyworlds reward fans’ knowledge and encourages multiple close viewings of the films.
Added by: joachim  Last edited by: joachim
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