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Bryan, Peter Cullen. "Geeking Out and Hulking Out: Toward an Understanding of Marvel Fan Communities." Age of the Geek. Depictions of Nerds and Geeks in Popular Media. Ed. Katherine Lane. New York [etc.]: Palgrave Macmillan, 2018. 149–65. Added by: joachim (4/24/19, 2:33 PM) Last edited by: joachim (11/25/20, 1:05 PM) |
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| Resource type: Book Chapter Language: en: English DOI: 10.1007/978-3-319-65744-8_5 BibTeX citation key: Bryan2018 Email resource to friend View all bibliographic details  |
Categories: General Keywords: Adaptation, Fandom, Film adaptation, Marvel, Paratext, Superhero, USA Creators: Bryan, Lane Publisher: Palgrave Macmillan (New York [etc.]) Collection: Age of the Geek. Depictions of Nerds and Geeks in Popular Media |
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Bryan describes the process wherein the fan consumer constructs meaning for the larger public. Marvel’s success is predicated on its deep relationship with the fan community, both as a publisher and as a film studio. Bryan examines the interplay within modern superhero blockbusters, which grants the geek a degree of social power: Marvel’s use of the post-credits scene is indicative of the larger process, creating a ritual enacted by fans, who interpret the scene for the uninitiated. The fan is a producer and performer, an active participant within a larger media experience. The media is constructed, but the fan response is organic.
Added by: joachim |