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Scolari, Carlos. "Don Quixote of La Mancha: Transmedia storytelling in the grey zone." International Journal of Communication 8 2014. Accessed 7 September. 2017. <>. 
Added by: joachim (9/7/17, 1:11 PM)   Last edited by: joachim (9/7/17, 1:12 PM)
Resource type: Web Article
Language: en: English
Peer reviewed
BibTeX citation key: Scolari2014a
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Categories: General
Keywords: Adaptation, Cervantes. Miguel de, Early forms of comics, Literature, Spain (country)
Creators: Scolari
Collection: International Journal of Communication
Views: 28/356
Attachments   URLs ... /article/view/2576
Transmedia storytelling is one of the most interesting phenomena emerging from the contemporary media ecology. In this article, the focus moves from contemporary transmedia productions to a literary classic: The Ingenious Gentleman Don Quixote of La Mancha, written by Miguel de Cervantes from 1605–1615). Inspired by the conceptions of Henry Jenkins and Jesús Martín-Barbero, this article first reflects on the relationships between participatory culture, the media industry, and popular cultures; second, the article analyses from a narratological perspective a corpus of productions published between the 19th and 20th centuries in Spain that expanded the narrative universe of Cervantes’ masterpiece. The research specifically focuses on the auques, a series of peripheral graphic productions situated in a grey zone between Cervantes’ official narrative (the canon) and user-generated content (the fandom).
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