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Santo, Avi: "Batman versus The Green Hornet. The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era." In: Cinema Journal 49.2 (2010), S. 63–85.  
Last edited by: joachim 2011-03-17 00:32
---: "“Is It a Camel? Is It a Turban? No, It’s The 99”. Branding Islamic Superheroes as Authentic Global Cultural Commodities." In: Television & New Media 15.7 (2014), S. 679–695.  
Added by: joachim 2015-03-13 14:34
---: Selling the Silver Bullet. The Lone Ranger and Transmedia Brand Licensing. (Texas Film and Media Studies.) Austin: Univ. of Texas Press, 2015. (319 S.)  
Last edited by: joachim 2018-05-24 15:12
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